Reach the buyer no search ad can find.
Print that reaches the people who are not searching yet, whether that is a named board member or every home on a street you are working, and comes back with a tracked call.
Every design carries a number of its own.
This is not awareness spending. A mailer with no way to attribute the call back to it is a flyer; every design we send carries its own tracking number, or a QR code with its own parameters, so the leads it produces are counted the same way as every other channel, and the spend is managed the way we manage any ad spend. One number per design is the default. A separate number for each drop is an option, at your cost, when a campaign is worth reading drop by drop.
- ✓List building from named records
- ✓Street, carrier route and ZIP code targeting from neighborhood level data
- ✓Design and copy on your brand
- ✓Tracking number or coded QR on every design
- ✓Print and postage coordination
- ✓USPS panel and bleed verification before each send
- ✓Response reporting in your qualified lead count
The territory decides who gets mailed.
Service Areas holds the counties, cities and ZIP codes you actually serve, so a list is built inside your territory, whether it is named records or the streets around a finished job. Pulse then counts what comes back beside every other channel, so a mailed lead is measured the same way as a search lead.
Straight answers.
Is this not just a mailer that ends up in the bin?
Most mailers give you no way to know. Ours go to a list chosen on purpose, a named board or the homes on a street you are working, and every design carries its own tracking number or coded QR, so you see what came back instead of guessing.
Where does print and postage sit?
Print and postage are your costs, billed as they are, the same as ad spend, and we manage that spend the same way. What we charge for is the list, the creative, the tracking and the reporting.
When should we do this instead of ads?
Not instead. After the demand already searching for you is captured. Direct mail earns its place when the buyer can be reached at an address and the response can be attributed: a board or a property manager deciding on a repair, or the neighbors of a job you just finished.
See the plan for your market. With the math attached.
No direct competitor headquartered within 40 miles of your main office. If yours is open, we build the revenue to leads plan and put our pay on the line to hit it.