Numbers the industry can actually use.
Signature Media Research publishes anonymized benchmarks built from the qualified leads we track across our home services roster. Real data, honestly counted.
Most marketing statistics quoted to contractors are recycled guesses with no source attached. We sit on something better: real lead data across foundation repair, waterproofing, concrete, and pest businesses, counted the strict way, qualified leads only, spam and repeat callers removed. Signature Media Research anonymizes that data and publishes what it shows. No client is ever identifiable, and no number ships without its methodology.
The Flagship Annual Report
The first Signature Media Research report will cover the questions every contractor asks us:
What a Qualified Lead Costs
Benchmarks for what a real, qualified lead costs across home services categories and channels, from data where spam and repeat callers were already filtered out.
How Demand Moves Through the Year
How lead volume rises and falls by season across the industries we serve, so budgets can follow demand instead of fighting it.
Where Leads Come From
How qualified leads split across maps, organic search, paid ads, and AI answers, and how that mix is shifting.
Get the report when it lands.
Want the first report the day it publishes? Email support@signaturemedia.com or call (800) 375-4423 and we'll put you on the list. Nothing else, no drip campaign.
See if your county's still open.
One partner per market. If yours is open, let's talk about what we could generate, and put our pay on the line to prove it.