Home services contractors. Family owned.
High ticket jobs, skeptical homeowners, long sales cycles and a season that moves with the weather. You need a partner who has spent years inside these industries and takes one contractor per market. That is what you get here.
Search volumes: US monthly searches, Ahrefs, pulled September 2026 and refreshed every six months.
Parker, 2016. Photographing a sodium silicate grout and underpinning job: a basement going in on an island, below sea level. Years on jobs like this one are where the focus came from.
We did not choose foundation repair. It chose us.
Parker Ruiz has worked with foundation repair and geotechnical contractors since 2014: soil grouting, micropiles, standing on the job sites and turning the work into case studies. A couple of foundation repair contractors in Florida asked him to handle their marketing. Word travelled inside the industry, it reached California, and it kept going.
Painting is where it started, in the family business. Today we work with foundation repair contractors from Sacramento to Raleigh. We were not experts in foundation repair either, until years on these job sites; the focus is what compounded into the expertise, and it taught us what to look for in the industries beside it: a high ticket job, a skeptical buyer, a long decision, and demand that moves with the soil and the weather. It is still home services today, and with capacity we would take a new challenge.
One partner per market. We will not take on a direct competitor headquartered within 40 miles of your main office, and we will not deliberately pit you against your main competitor.
See the plan for your market. With the math attached.
No direct competitor headquartered within 40 miles of your main office. If yours is open, we build the revenue to leads plan and put our pay on the line to hit it.