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The Engine · Forecast

Your revenue goal, worked back to the leads you need.

Forecast is where we turn your revenue goal into monthly lead targets, built from your own history and shaped by your real season.

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What we do with it

Most marketing plans start with a budget and hope. We start at the other end: the revenue you want this year. The Leads Calculator works that number backward, through your average job size and how many quotes become jobs, into the qualified leads you actually need, booked appointments where you get to quote. Your own historical data and your market’s seasonality then spread that target across the year the way your demand really moves.

The problem this kills

The flat monthly target. Twelve equal slices of a yearly goal look tidy in a spreadsheet and fail in the real world, because January and July are not the same month in your business. A flat plan reads as a crisis in the slow season and coasts through the busy one.

We plan against your curve instead. Each month carries the share of the goal your season says it should, so a slow February can be exactly on plan, and a strong June is measured against what June should actually produce.

How it works

Three moves, every account, every week.

01
We set the goal
Your revenue goal goes in first. We work it back into the number of leads you need to get there.
02
We load your history
Your own lead history, entered by service and by territory, grounds the plan in what your market has actually done.
03
We shape the season
We come in with a pattern and expect your market to correct it. The target spreads across the year the way your demand really moves.
Questions owners ask

Straight answers.

Learning Center
How Your Ad Budget Becomes Booked Jobs
Read the guide

Why not just split my goal into twelve equal months?

Because your demand is not equal across twelve months. A flat target makes the slow season look like failure and the busy season look like overperformance, and both readings lead to bad decisions.

What if I do not have clean historical data?

We start with what you have and build from there. Every month of real lead data that lands makes the next plan more accurate than the last.

How is the lead target actually calculated?

Backward from revenue: your goal, your average job size, and how many of your quotes turn into jobs. The result is the number of qualified leads the plan has to produce.

More of the Engine

Back to the overview
Altitude
The work layer where we track every task on your account to done.
Service Areas
Where we define the counties, cities, and ZIP codes you serve and publish that territory to your site.
Grid Maps
Where we track your map rankings across a grid of points, next to the competitors who hold them.
Brand Studio
Where we keep your logo, assets, and people canonical everywhere a customer can meet you.
One partner per market

See the plan for your market. With the math attached.

No direct competitor headquartered within 40 miles of your main office. If yours is open, we'll build the revenue to leads plan and put our pay on the line to hit it.

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