Marketing advice you don't need a dictionary for.
Articles on funnel math, counting qualified leads, and setting a marketing budget, written for home services contractors.
Let Them Pay for the Billboards: The Funnel Math Behind Contractor Marketing
Big competitors spend millions making homeowners aware that foundation problems exist. Here's the funnel math that shows why you should let them, and win the customers their ads send searching.
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What Counts as a Lead? How to Separate Qualified Leads From Robocalls
Call counts can include robocalls, sales pitches and wrong numbers. Here's how to count leads like jobs, and what a real lead should cost in your industry.
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How Much Should a Contractor Spend on Marketing?
Your growth stage sets the right amount. Here's a range for each stage, plus benchmarks that show if your cost per lead is normal, great, or a red flag.
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How Foundation Repair Contractors Can Prepare for End of Year Slowness
Why foundation repair leads slow down and cost more at the end of the year, how to tell when paid ads stop paying off, and how to keep your crews busy through the winter.
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