A method, not a monthly to do list.
Four ideas run every account we manage. Start at your revenue goal. Capture the homeowners already searching before creating demand. Follow your real season. Count only the leads you can book. This page explains each one; the Engine pages show the software that runs them.
Start at the revenue you want. Work back to the leads it takes.
Most marketing plans start with a budget and hope. Ours starts at the other end: the number you want to hit this year, worked back through your average job and your close rate into the qualified leads we owe you. Then the plan is whatever it takes to close that gap, reviewed with you every month.
Win the homeowners already looking for you. Then, and only then, go find the rest.
A homeowner with a wet basement is searching right now, and they are the cheapest job you will ever book. Google's AI answer, the top ad, the map results and the first organic result are where they land, and about four in ten of your qualified leads will come from the map alone. We take your share of them first.
Getting your name in front of people who are not searching yet has its place. It comes after, and it comes with a test: we go out to buyers who are not searching when we can identify who they are and attribute what comes back. A condo board deciding on a sewer line is that kind of buyer. A billboard is not.
Make hay while the sun shines. Your sun, not the national one.
No two markets behave the same. Soil, climate, weather and the local economy move the calendar, so the same service peaks in different months in different places. A flat monthly budget overspends the slow months and starves the busy ones.
Your monthly lead goals follow your market's curve, not a flat line: we come in with a pattern for your service and expect your market to correct it. Your budget follows the same curve, and when the weather moves early, so do we. Where the market has clay and basements, we pair foundation repair with waterproofing, because the two peaks fill each other's gaps and the year stops being feast or famine.
See the pattern for your industryA qualified lead is a booked appointment where you get to quote.
Five of six owners who call us cannot tell where their leads come from, and the most common complaint about agencies is a count that does not match the client's own books. So we count a lead the way you count a job, and we reconcile our number against yours.
See the plan for your market. With the math attached.
No direct competitor headquartered within 40 miles of your main office. If yours is open, we build the revenue to leads plan and put our pay on the line to hit it.