Family owned,
serving family owned
contractors.
Where we came from, why we only serve one kind of client, and who is on the other end of the phone. Everything else about how we work lives on the pages built for it.
From paintbrushes to pixels.
Parker Ruiz grew up in a family painting business. As a teenager he was the one generating leads for it, and he watched good contractors lose work to worse ones who simply had better marketing.
The pattern never changed: owners who were excellent at the work and at the mercy of whoever sold them marketing last. That gap is the whole reason Signature Media exists.
Signature Media was founded in May 2015 to be the opposite of that experience. We are family owned ourselves, and we still run the company the way it started: a small team, one kind of client, and our own pay tied to whether that client grows.
Parker on the Beers with Contractors podcast.
An hour with contractors, for contractors: where Signature Media came from, why it serves one kind of client, and what a lead should actually mean to an owner.
Watch on YouTubeWe only work for family owned home services contractors. On purpose.
Fourteen of them today, from about $1M to $25M a year: foundation repair, basement waterproofing, concrete leveling, trenchless pipe lining, pest control. High ticket jobs, skeptical homeowners, a long sales cycle, and a season that swings with the weather.
Narrow on purpose. Every account teaches the next one what to look for, never what we will find, and because we take one partner per market, what we learn in one town is never used against a client in the next. The method travels, the numbers are yours. What it produced is on the Results page.
The people behind the numbers.
Two people run the company and one is your day to day contact. Everyone else below keeps those accounts running: the marketing engineers who build your pages and run your account, the paid search strategists, the content editor who gatekeeps every published word, the engineers who keep the lead counting honest, and the two people who keep the office and the books straight. You meet your team on day one, and you keep them.
Parker started by generating leads for his family's business as a teenager and turned that into Signature Media. He still runs the company the way it started: family owned, serving family owned contractors, with our pay tied to the results we deliver.
Josh runs the systems side of Signature Media: the Engine our team works from, the permanent record that keeps every account remembered, and the reporting standards that make sure a lead is only counted when it is real.
David is the person you talk to. He runs the client relationship on every account: the weekly call, the approvals, the photos and facts your team needs from you, and the follow through when something needs an answer.
Think of us as your general contractor for marketing. We hold the plan and answer for the result. Most of the work is done by the people on this page and the crew behind them; when a job calls for a specialist we do not need every day, a camera crew in your market for instance, we bring one in and stand behind the work as our own. Nothing about your account lives in one person's head, so when someone is out, nothing stops.
If this sounds like your kind of partner, let us talk.
One partner per market. If your 40 miles are open, we will build the revenue to leads plan and put our pay on the line to hit it.