When the weather moves your market, we move first.
Storm Watch is where we watch the weather in every county you serve and turn real events into timely campaigns for the services they affect.
Weather is a leading indicator of demand in home services, and not just the obvious storm. A long dry spell shrinks clay soil and foundations start settling. A week of rain and humidity drives basement leaks and mold calls. Freeze and thaw cycles crack concrete. We track these patterns county by county across your territory and match each event to the services it actually affects.
Reacting late. The hail hits, the phones ring for a week, and by the time a normal agency notices the spike in a monthly report, the surge is over and the competitors who moved fast booked the work.
We flag the event while it is happening, in the specific counties it hit, with a recommendation attached: which service to push, where, and why. The campaign follows the demand instead of trailing it by a month.
Three moves, every account, every week.
Straight answers.
What kinds of weather actually matter?
It depends on your services. Long dry spells predict foundation settling. Sustained rain and humidity predict basement leaks and mold. Freeze and thaw cycles predict concrete cracking. Hail and heavy rain predict roof and gutter damage.
Is this just storm chasing?
No. Sudden events like hail are part of it, but the quieter patterns matter more: a three week drought does not make the news, and it is one of the strongest predictors of foundation demand there is.
Do I have to do anything when an event fires?
No. The event arrives with a recommendation attached, which service, which counties, and why, and we handle the campaign changes. You will see the reasoning, not a surprise.
More of the Engine
Back to the overviewSee the plan for your market. With the math attached.
No direct competitor headquartered within 40 miles of your main office. If yours is open, we'll build the revenue to leads plan and put our pay on the line to hit it.