Lexicon

Cost Per Lead

Your marketing spend divided by the number of qualified leads it produced.

This is the number that lets you compare channels honestly. When you know a real lead costs forty dollars from one source and two hundred from another, budgeting stops being a debate.

Where This Shows Up

Google and Local Services Ads

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Cost Per Click All terms CTA (Call to Action)

Territory is limited

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★ 4.9 on Clutch · Willing to refer: 5.0 · One partner per market