Where does print and postage sit?

Print and postage are your costs, billed as they are, the same as ad spend, and we manage that spend the same way. What we charge for is the list, the creative, the tracking and the reporting.

That keeps the two costs readable. The money that goes to the printer and the post office shows up as what it is, the same way ad spend does, and we manage it the same way, so you can see what a drop cost to put in the mail and what the work around it cost, separately.

Our side is everything that decides whether the drop works: which records make the list, the design and copy on your brand, the tracking number or coded QR on every design, the panel and bleed checks before a send, and the reporting that puts the response beside your other channels.