Isn’t TV expensive?

Old TV was expensive because you paid to reach an entire metro area, including the renters, the wrong counties, and everyone who will never need your service. Streaming flipped that. Ads on services like Hulu and YouTube TV can be aimed at just your service area and your kind of homeowner.

That targeting is what changes the math. You get TV quality attention at a fraction of broadcast cost, because none of your budget burns on people you could never serve. For a local contractor, it makes name recognition a realistic purchase instead of a vanity spend.