Is this spammy link building?

No. The link farms and directory spam of the old SEO playbook are exactly what search engines learned to ignore, and what can get a site penalized. We do not touch them.

What we build instead is real: original data studies, expert quotes from you, and stories the sites and publications your market trusts actually want to run. Those mentions are earned, which is why they keep their value. Every one strengthens your rankings and your reputation at the same time.