Is AI search real traffic yet?

It is growing fast. More buyers now ask ChatGPT or Google’s AI who they should call before they ever click a regular search result. When the AI answers, it recommends businesses it knows and trusts.

The honest picture: for most contractors, AI search is not the biggest lead source today. But the cost to get ahead of it is low right now, and the businesses that show up in AI answers early will be hard to displace later. That is exactly why moving early is worth it.