How do you know it is working?

We measure it, before and after. Calls and form fills are tracked, so when we change a page we can see whether more of the same visitors are becoming leads. Decisions come from data, not opinions about which design looks better.

That discipline matters because plenty of pretty changes do nothing, and some ugly ones print money. Testing keeps us honest: what stays on your site is what measurably books more jobs from the traffic you already pay for.