# Signature Media > The AI powered growth partner for local, family owned home services contractors. We prove our results with real numbers. Signature Media is a marketing agency for local, family-owned home-services contractors (foundation repair, basement waterproofing, concrete leveling, trenchless pipe lining, pest control). One partner per market; pay tied to client results; qualified-lead reporting only. ## Services - [SEO for contractors](https://signaturemedia.com/services/seo/): Your spot on the searches that book jobs, earned, so the customers already looking for you find you first. - [Get found in AI search](https://signaturemedia.com/services/ai/): More buyers ask ChatGPT and Google’s AI for a contractor before they ever click. We make sure the answer is you. - [Google and Local Services Ads](https://signaturemedia.com/services/ads/): Google Ads plus the Google Guaranteed Local Services Ads at the very top, tuned for qualified leads, not clicks. - [Dominate Google Maps](https://signaturemedia.com/services/maps/): The map results sit at the very top of local searches. We get you seen there, and keep expanding where you show up. - [Turn visitors into calls](https://signaturemedia.com/services/cro/): Traffic is wasted if it does not book. We tune your site so more of the visitors you already have pick up the phone. - [Lead management and follow up](https://signaturemedia.com/services/leads/): Speed wins jobs. We make sure every call and form is tracked, answered fast and followed up. - [Reviews and reputation](https://signaturemedia.com/services/reviews/): Reviews drive map rankings and buyer trust at the same time. We automate the asks and watch every platform for you. - [Modern websites](https://signaturemedia.com/services/web/): A site built to convert and load fast. The website is yours; the engine behind it is ours. - [Social and streaming TV ads](https://signaturemedia.com/services/social/): Facebook, Instagram and streaming TV to put your name in front of the right local homeowners. - [YouTube and display](https://signaturemedia.com/services/video/): Video and banner ads that keep you in front of buyers while they research. - [Direct mail](https://signaturemedia.com/services/mail/): Print that reaches the people who are not searching yet, whether that is a named board member or every home on a street you are working, and comes back with a tracked call. - [Get mentioned everywhere, and by AI](https://signaturemedia.com/services/pr/): Mentions across the web and citations from AI, earned with original data and your real stories. - [All services](https://signaturemedia.com/services/) ## Industries - [Marketing for foundation repair](https://signaturemedia.com/industries/foundation/): High ticket jobs, long sales cycles and skeptical homeowners. We work with foundation repair contractors from Sacramento to Raleigh, and we capture the ones already searching before anyone else does. - [Marketing for basement waterproofing](https://signaturemedia.com/industries/waterproofing/): Demand spikes with the rain. We make sure that when water shows up, so do you, at the top of the search. - [Marketing for crawl space repair and encapsulation](https://signaturemedia.com/industries/crawlspace/): In much of the country the crawl space is the foundation. Humidity, sagging floors and musty air send homeowners searching, and we make sure they find you, whether the answer is encapsulation or turning the crawl space into a basement. - [Marketing for concrete leveling](https://signaturemedia.com/industries/concrete/): A lower ticket, higher volume service where being the easy, obvious local choice wins. We make that you. - [Marketing for trenchless and pipe lining](https://signaturemedia.com/industries/trenchless/): When a sewer line fails, homeowners search now and call fast. We make sure you are the first qualified option they find. - [Marketing for pest control](https://signaturemedia.com/industries/pest/): Strong spring and summer surges, recurring revenue and fierce local competition. We capture the seasonal rush and build your book. - [Marketing for residential and commercial painters](https://signaturemedia.com/industries/painting/): Painting is where Signature Media started. High volume, short decisions, and a homeowner comparing three quotes on price unless somebody gives them a better reason. We make sure that reason is you. - [Marketing for landscape lighting](https://signaturemedia.com/industries/lighting/): A design led, high ticket upgrade that homeowners buy with their eyes. Your finished installs at dusk do the selling, and we make sure they are seen in the neighborhoods that can afford them. - [All industries](https://signaturemedia.com/industries/) ## The Engine - [The Engine overview](https://signaturemedia.com/engine/): the software under the hood, the console our team runs your account from - [Altitude](https://signaturemedia.com/engine/altitude/): The work layer where we track every task on your account to done. - [Forecast](https://signaturemedia.com/engine/forecast/): Where we turn your revenue goal into monthly lead targets shaped by your real season. - [Service Areas](https://signaturemedia.com/engine/service-areas/): Where we define the counties, cities, and ZIP codes you serve and publish that territory to your site. - [Grid Maps](https://signaturemedia.com/engine/grid-maps/): Where we track your map rankings across a grid of points, next to the competitors who hold them. - [Brand Studio](https://signaturemedia.com/engine/brand-studio/): Where we keep your logo, assets, and people canonical everywhere a customer can meet you. - [Digital Assets](https://signaturemedia.com/engine/digital-assets/): Where every job photo is tagged, verified by a person, and deployed to your site, posts, and ads. - [Pulse](https://signaturemedia.com/engine/pulse/): Where we track qualified leads and channel health against your goals, month by month. - [Storm Watch](https://signaturemedia.com/engine/storm-watch/): Where we watch county level weather and turn real events into timely campaigns. - [Account Memory](https://signaturemedia.com/engine/account-memory/): The permanent written record of your business that everything we make gets checked against. ## Company - [About](https://signaturemedia.com/about/): who we are and how our fee works - [Approach](https://signaturemedia.com/approach/): the Signature System, from revenue goal to booked jobs - [Results](https://signaturemedia.com/results/): case studies and verified Clutch reviews from named clients - [Pricing](https://signaturemedia.com/pricing/): the growth planner, know the number before you call - [Where we work](https://signaturemedia.com/where-we-work/): the markets we hold and the ones still open - [3D render library](https://signaturemedia.com/renders/): original 3D renders, copyright Signature Media, with the register of first publication - [Research](https://signaturemedia.com/research/): anonymized qualified-lead benchmarks (first report in preparation) - [Careers](https://signaturemedia.com/careers/): open roles and the standing bench, fully remote and US based - [Contact](https://signaturemedia.com/contact/): see if your 40 miles are open ## Answers - [How fast will I see results?](https://signaturemedia.com/answers/how-fast-will-seo-show-results/) - [Isn’t this just Google Ads?](https://signaturemedia.com/answers/is-seo-just-google-ads/) - [Is AI search real traffic yet?](https://signaturemedia.com/answers/is-ai-search-real-traffic-yet/) - [Can you guarantee ChatGPT mentions?](https://signaturemedia.com/answers/can-you-guarantee-chatgpt-mentions/) - [Local Services Ads or Google Ads: what is the difference?](https://signaturemedia.com/answers/lsa-vs-google-ads-difference/) - [Who handles the leads?](https://signaturemedia.com/answers/who-handles-the-leads-from-ads/) - [What are offline conversion imports?](https://signaturemedia.com/answers/what-are-offline-conversion-imports/) - [Why don’t I show up across my whole city?](https://signaturemedia.com/answers/why-dont-i-show-up-across-my-whole-city/) - [Can opening a location help?](https://signaturemedia.com/answers/can-opening-a-location-help-maps/) - [Do I need a new website for this?](https://signaturemedia.com/answers/do-i-need-a-new-website-for-cro/) - [How do you know it is working?](https://signaturemedia.com/answers/how-do-you-know-cro-is-working/) - [Will this work with my CRM?](https://signaturemedia.com/answers/will-lead-management-work-with-my-crm/) - [Is the follow up pushy?](https://signaturemedia.com/answers/is-ai-follow-up-pushy/) - [Is this allowed by Google?](https://signaturemedia.com/answers/are-automated-review-requests-allowed/) - [What about a bad review?](https://signaturemedia.com/answers/what-about-a-bad-review/) - [Do I really own my website?](https://signaturemedia.com/answers/do-i-really-own-my-website/) - [Will it slow down over time?](https://signaturemedia.com/answers/will-my-website-slow-down-over-time/) - [Isn’t TV expensive?](https://signaturemedia.com/answers/isnt-streaming-tv-expensive/) - [When should I do this?](https://signaturemedia.com/answers/when-should-i-run-awareness-ads/) - [Do you make the videos?](https://signaturemedia.com/answers/do-you-make-the-videos/) - [Is this worth it for a contractor?](https://signaturemedia.com/answers/is-youtube-worth-it-for-a-contractor/) - [Is this not just a mailer that ends up in the bin?](https://signaturemedia.com/answers/is-direct-mail-just-a-mailer-in-the-bin/) - [Where does print and postage sit?](https://signaturemedia.com/answers/who-pays-for-print-and-postage/) - [When should we do this instead of ads?](https://signaturemedia.com/answers/direct-mail-instead-of-ads/) - [Is this spammy link building?](https://signaturemedia.com/answers/is-digital-pr-spammy-link-building/) - [How does it help with AI?](https://signaturemedia.com/answers/how-does-pr-help-with-ai/) ## Lexicon - [All terms](https://signaturemedia.com/lexicon/): the contractor marketing dictionary, in plain English - [A/B Test](https://signaturemedia.com/lexicon/ab-test/) - [Above the Fold](https://signaturemedia.com/lexicon/above-the-fold/) - [AI Overview](https://signaturemedia.com/lexicon/ai-overview/) - [Anchor Text](https://signaturemedia.com/lexicon/anchor-text/) - [Attribution](https://signaturemedia.com/lexicon/attribution/) - [Backlink](https://signaturemedia.com/lexicon/backlink/) - [Call Tracking](https://signaturemedia.com/lexicon/call-tracking/) - [Citation](https://signaturemedia.com/lexicon/citation/) - [Click Through Rate](https://signaturemedia.com/lexicon/click-through-rate/) - [Close Rate](https://signaturemedia.com/lexicon/close-rate/) - [Conversion Rate Optimization](https://signaturemedia.com/lexicon/conversion-rate-optimization/) - [Core Web Vitals](https://signaturemedia.com/lexicon/core-web-vitals/) - [Cost Per Click](https://signaturemedia.com/lexicon/cost-per-click/) - [Cost Per Lead](https://signaturemedia.com/lexicon/cost-per-lead/) - [CTA (Call to Action)](https://signaturemedia.com/lexicon/cta/) - [Demand Gen](https://signaturemedia.com/lexicon/demand-gen/) - [E-E-A-T](https://signaturemedia.com/lexicon/e-e-a-t/) - [Funnel](https://signaturemedia.com/lexicon/funnel/) - [Google Business Profile](https://signaturemedia.com/lexicon/google-business-profile/) - [Google Guaranteed](https://signaturemedia.com/lexicon/google-guaranteed/) - [Heatmap](https://signaturemedia.com/lexicon/heatmap/) - [Knowledge Graph](https://signaturemedia.com/lexicon/knowledge-graph/) - [LLM (Large Language Model)](https://signaturemedia.com/lexicon/llm/) - [llms.txt](https://signaturemedia.com/lexicon/llms-txt/) - [Local Pack](https://signaturemedia.com/lexicon/local-pack/) - [Local Services Ads](https://signaturemedia.com/lexicon/local-services-ads/) - [Long Tail Keyword](https://signaturemedia.com/lexicon/long-tail-keyword/) - [NAP](https://signaturemedia.com/lexicon/nap/) - [Negative Keywords](https://signaturemedia.com/lexicon/negative-keywords/) - [Organic Results](https://signaturemedia.com/lexicon/organic-results/) - [Pillar Page](https://signaturemedia.com/lexicon/pillar-page/) - [Prominence](https://signaturemedia.com/lexicon/prominence/) - [Proximity](https://signaturemedia.com/lexicon/proximity/) - [Qualified Lead](https://signaturemedia.com/lexicon/qualified-lead/) - [Quality Score](https://signaturemedia.com/lexicon/quality-score/) - [Relevance](https://signaturemedia.com/lexicon/relevance/) - [Retargeting](https://signaturemedia.com/lexicon/retargeting/) - [Review Velocity](https://signaturemedia.com/lexicon/review-velocity/) - [ROAS (Return on Ad Spend)](https://signaturemedia.com/lexicon/roas/) - [Schema Markup](https://signaturemedia.com/lexicon/schema-markup/) - [Search Intent](https://signaturemedia.com/lexicon/search-intent/) - [Seasonality](https://signaturemedia.com/lexicon/seasonality/) - [SERP](https://signaturemedia.com/lexicon/serp/) - [Speed to Lead](https://signaturemedia.com/lexicon/speed-to-lead/) - [Topical Authority](https://signaturemedia.com/lexicon/topical-authority/) - [USP (Unique Selling Proposition)](https://signaturemedia.com/lexicon/usp/) ## Blog - [Let Them Pay for the Billboards: The Contractor Marketing Math Nobody Shows You](https://signaturemedia.com/blog/let-them-pay-for-the-billboards/): Big competitors spend millions making homeowners aware that foundation problems exist. Here's the funnel math that shows why you should let them, and win the customers their ads send searching. - [What Counts as a Lead? (Hint: Not the Robocall)](https://signaturemedia.com/blog/what-counts-as-a-lead/): Most agencies count every ring as a 'lead.' Here's how to count leads the way you count jobs, and what a real lead should cost in your industry. - [How Much Should a Contractor Spend on Marketing?](https://signaturemedia.com/blog/contractor-marketing-budget/): The honest answer by growth stage, with the benchmarks that tell you whether your cost per lead is normal, great, or a red flag. ## Additional - Learning Center (guides and documentation): https://support.signaturemedia.com - HTML sitemap: https://signaturemedia.com/sitemap/ - XML sitemap: https://signaturemedia.com/sitemap-index.xml - Phone: (800) 375-4423 ## Knowledge Bundle - [Full OKF Bundle](https://signaturemedia.com/knowledge/): Complete Signature Media entity knowledge in Open Knowledge Format - [Company](https://signaturemedia.com/knowledge/company.md): Who Signature Media is: identity, contact, and what we do. - [Services](https://signaturemedia.com/knowledge/services.md): The full service taxonomy, generated from the live service pages. - [Service Model](https://signaturemedia.com/knowledge/service-model.md): How working with Signature Media works: exclusivity, how the fee works, and honest reporting. - [The Engine](https://signaturemedia.com/knowledge/engine.md): The Engine: the software under the hood of the service, and the permanent account record. - [FAQ](https://signaturemedia.com/knowledge/faq.md): Every public question and answer from the service pages, in one file. - [Schema Summary](https://signaturemedia.com/knowledge/schema-summary.md): The Organization entity facts this site asserts in JSON-LD.