# Signature Media: Frequently Asked Questions The questions contractors actually ask, with the short answers. Longer plain English versions live at https://signaturemedia.com/answers/. ## Win the Searchers ### How fast will I see results? SEO is a build. You will see first movement in a few months and compounding from there. We run ads in parallel so you have leads coming in now. More: https://signaturemedia.com/answers/how-fast-will-seo-show-results/ ### Isn’t this just Google Ads? No. Ads are rented: stop paying, stop showing. Rankings are earned and keep working long after, at a lower cost per lead over time. More: https://signaturemedia.com/answers/is-seo-just-google-ads/ ### Is AI search real traffic yet? It is growing fast, and the cost to get ahead is low right now, which is exactly why it is worth moving early. More: https://signaturemedia.com/answers/is-ai-search-real-traffic-yet/ ### Can you guarantee ChatGPT mentions? No one can guarantee placement. We optimize for it and track your share of AI answers over time. More: https://signaturemedia.com/answers/can-you-guarantee-chatgpt-mentions/ ### Local Services Ads or Google Ads: what is the difference? Local Services Ads are pay per lead and carry the Google Guaranteed badge at the very top. Google Ads are pay per click below them. We usually run both. More: https://signaturemedia.com/answers/lsa-vs-google-ads-difference/ ### Who handles the leads? We track every one. With lead management in place we also make sure none slip through the cracks. More: https://signaturemedia.com/answers/who-handles-the-leads-from-ads/ ### What are offline conversion imports? Google only sees the click and the call. It does not know which calls became quotes and which quotes became jobs. We connect your CRM so those outcomes flow back into Google Ads as conversions. Google then optimizes toward the searches that produce booked work, and spam and tire kickers stop looking like wins. More: https://signaturemedia.com/answers/what-are-offline-conversion-imports/ ### Why don’t I show up across my whole city? Map visibility shrinks as competition rises and distance from your address grows. We map exactly where you fade, then work those spots. More: https://signaturemedia.com/answers/why-dont-i-show-up-across-my-whole-city/ ### Can opening a location help? Yes, done the compliant way: a real, staffed office, never a PO box. We plan the expansion with you. More: https://signaturemedia.com/answers/can-opening-a-location-help-maps/ ## Convert and Keep ### Do I need a new website for this? Often not. We improve what you have first and only rebuild if it is holding you back. More: https://signaturemedia.com/answers/do-i-need-a-new-website-for-cro/ ### How do you know it is working? We track calls and form fills before and after. The change either moved the number or it did not. More: https://signaturemedia.com/answers/how-do-you-know-cro-is-working/ ### Will this work with my CRM? We integrate with most CRMs. If you do not have one, we help you set up something simple. More: https://signaturemedia.com/answers/will-lead-management-work-with-my-crm/ ### Is the follow up pushy? No. Short, helpful nudges, fully controllable. You decide the tone and the timing. More: https://signaturemedia.com/answers/is-ai-follow-up-pushy/ ### Is this allowed by Google? Yes. We ask every customer, we never ask for a specific employee by name, and we never buy or fake a review. Fully within Google’s guidelines. More: https://signaturemedia.com/answers/are-automated-review-requests-allowed/ ### What about a bad review? We help you respond well, and the routing catches most problems privately before they post. More: https://signaturemedia.com/answers/what-about-a-bad-review/ ### Do I really own my website? The site is yours: your domain, your content, your design, every page we publish. The engine behind it is ours, and some of what the site does runs on that engine. Your site keeps working as published; what stops is the engine adding to it. More: https://signaturemedia.com/answers/do-i-really-own-my-website/ ### Will it slow down over time? No. It is a modern, lightweight build, and we host and maintain it so it stays fast. More: https://signaturemedia.com/answers/will-my-website-slow-down-over-time/ ## Get Your Name Out ### Isn’t TV expensive? Streaming lets you run TV quality ads only in your market, at a fraction of broadcast cost. More: https://signaturemedia.com/answers/isnt-streaming-tv-expensive/ ### When should I do this? Once you are capturing the demand already searching and you are ready to grow the market itself. More: https://signaturemedia.com/answers/when-should-i-run-awareness-ads/ ### Do you make the videos? Yes. We hold the plan and the standard, and bring in a crew in your market for the shoot. We answer for the result. More: https://signaturemedia.com/answers/do-you-make-the-videos/ ### Is this worth it for a contractor? As a top of mind layer once your bottom funnel is locked in, yes. More: https://signaturemedia.com/answers/is-youtube-worth-it-for-a-contractor/ ### Is this not just a mailer that ends up in the bin? Most mailers give you no way to know. Ours go to a list chosen on purpose, a named board or the homes on a street you are working, and every design carries its own tracking number or coded QR, so you see what came back instead of guessing. More: https://signaturemedia.com/answers/is-direct-mail-just-a-mailer-in-the-bin/ ### Where does print and postage sit? Print and postage are your costs, billed as they are, the same as ad spend, and we manage that spend the same way. What we charge for is the list, the creative, the tracking and the reporting. More: https://signaturemedia.com/answers/who-pays-for-print-and-postage/ ### When should we do this instead of ads? Not instead. After the demand already searching for you is captured. Direct mail earns its place when the buyer can be reached at an address and the response can be attributed: a board or a property manager deciding on a repair, or the neighbors of a job you just finished. More: https://signaturemedia.com/answers/direct-mail-instead-of-ads/ ### Is this spammy link building? No. Real, earned mentions and original data. No link farms. More: https://signaturemedia.com/answers/is-digital-pr-spammy-link-building/ ### How does it help with AI? AI cites authoritative sources. Mentions and original data make you one of them. More: https://signaturemedia.com/answers/how-does-pr-help-with-ai/